Frankie B. Jeans fashion empire based on denim and the low butt-crack, with the designer Daniella Clarke and the owner itself name after with her daughter Frankie, Frankie B. known with its latter design, lower-rise, trendsetting jeans, and backdoor cleavage. Where the idea of styles came from her guitarist husband Gilby Clarke and the frustration in her when she was teen ager, cutting the waistbands off of her jeans, rock and roll style was close look with Rock musicians and high school student.: 'I always had fantasies about what I'd like to wear and how I'd like the fit to be,' Clarke says. 'Jeans make a woman feel sexy, strong, feminine, and casual' all at the same time and are a now a staple of most women's wardrobes,not like The trendy item that becomes obsolete after a season.'The Frankie B. woman is someone who likes to have fun with her wardrobe,' the designer adds, 'mixing colors, styles and textures to look fresh and modern with a slight sense of history. I've always enjoyed looking at women like Stevie Nicks, women with strong, idiosyncratic style and seeing how they make everything truly their own. '

The word “Sex, drugs, and rock and roll” characterize the design of Frankie B. Jeans Collection. Fashion is the world's new addiction, and in Frankie B. Daniella has created a fashion collection that brings rock and roll chic to the masses, and truly hot sexy styles to her design.

Fashion never ends with Frankie B. Jeans, and continuously rise when Daniella Clarke returned home from four years on the road with her musician husband. Having this idea from the rock-hippie style of the late 1960's and early 1970's, Began working from her humble garage and continuously expanded and known to be a lifestyle brand. Also delivered a seasonal Frankie b. Collection, for Spring 2004: inspired by freedom and feminity, for Fall/Winter 2004: ups the ante with the 21st Century redo of the classic sex-kitten, and turn to luxurious and modern design.