Shetty was a contestant in and the winner of Celebrity Big Brother UK and was the first Indian celebrity included in the Celebrity version. Reportedly paid Rs.31.5 m (£367,500 GBP) for her participation, she said to presenter Davina McCall, "I just want every Indian to be extremely proud that I'm in here". As for her participation, she stated: "I have zero expectations. The only thing I really hope to keep is my self-respect and my dignity." Her sister Shamita told the Times of India that this "is the boldest decision Shilpa has taken hitherto." During her time, Shetty instructed fellow housemates Carole Malone and Ken Russell in meditation, and flirted with Dirk Benedict but tempers started to fray by Day 7 as a clique formed in the house disapproving of Shilpa's presence. Following a worldwide controversy that publicised her as a target of racist bullying within the house, Shetty won the contest after gaining 63% of the public vote and described the experience as "incredible and overwhelming". She further thanked the public for "a fantastic opportunity to make my country proud"